A confectionery supplier · Confectionery

# How We Helped a Confectionery Supplier Drive +15% Value Growth in Chocolate Pouches

Smarter range. Smarter layout. +15% in 12 weeks.

28 May 2026

## Objective

Chocolate pouches were underperforming versus the market in a major retailer. The retailer asked key suppliers to come back with recommendations to lift total category performance. The work needed to answer:

- Where is the real category opportunity hiding?
- What range and layout changes will move the numbers?
- How fast can a supplier respond with credible, data-backed plans?

## What We Did

- Surfaced category growth insights from planogram and sales data
- Built a recommended future fixture with improved range and layout
- Refined the plan collaboratively with the retailer until it was approved
- Landed the new plans in store

## Results

Twelve weeks after the range review:

- **+15% value**
- **+12% volume**
- **+8% SKU count**
- **+1% customer penetration**

## The Impact

What would normally have taken weeks or months in legacy software took days. The supplier responded fast, with credible numbers behind every recommendation, and the retailer landed a launch they could measure against. Both sides got a better category outcome.