# Vazen

> Vazen is the retail data AI platform that gives brands and retailers the shared evidence to make better category decisions, from assortment changes to retailer meetings to category collaboration.

Vazen (Vazen Technologies Ltd) turns shelf, sales and shopper data into one governed foundation, with four products that point that data at specific category moments.

## Platform

- [The Vazen Platform](/platform): how the four products and the data foundation fit together.
- [Coplan](/platform/coplan): continuously updated shelf, sales and planogram data across the Tesco and Co-op estates. Share of space, compliance, distribution gaps. Includes [Coplan for Tesco](/platform/coplan/tesco) and [Coplan for Co-op](/platform/coplan/co-op).
- [Studio](/platform/studio): modern planogram software, cloud-native, API-first and AI-assisted, on the same data foundation as the rest of the platform.
- [Testing](/platform/testing): virtual shopper testing for new products, packs, ranges and promotions. Retailer-ready evidence in days.
- [Ask Vazen](/platform/ask-vazen): conversational analytics across shelf, sales and shopper data, with every answer traceable to the underlying records.

## Who It’s For

- [Category & Insights Teams](/category-teams): evidence for every recommendation, sharper retailer meetings, validated launches.
- [Retailers](/retailers): modern category data sharing with suppliers, with the commercial models to back it. Built with Co-op. Trusted by Tesco.
- [Data & Engineering Teams](/data-and-engineering): the middle layer between your cloud and your AI ambitions. Structured, secured, queryable retail data.

## Company

- [About](/about): why we built Vazen, and how the products fit together.
- [Contact](/contact): hello@vazen.com. Vazen, beyond The Bower, 207 Old St, London, EC1V 9NR.
- [Careers](/careers): what it is like to work at Vazen, how we hire and how to get in touch.
- [Terms](/terms): the terms and conditions for using the Vazen website.
- [Privacy](/privacy): how Vazen collects, uses and protects personal data.
- [Cookies](/cookies): how Vazen uses cookies and similar technologies.

## Explore

- [Resources](/resources): insights, newsletters and product news on shelf, sales and shopper behaviour.
- [2025 UK Shopper Trends Report](/uk-shopper-trends-report-2025): research on price pressure, brands, own label and the decisions UK shoppers make at the shelf.
- [Results](/case-studies): how brands and retailers use Vazen to turn shelf data into category growth.