2025 UK Shopper Trends Report # Inside the mind of today’s value-conscious shopper See how UK shoppers are navigating price pressure, where brands and own label are really competing, and what still changes a decision at the shelf. [Get the report](#get-the-report) ![Cover of the 2025 UK Shopper Trends Report](/_astro/uk-shopper-trends-report-2025.DI_yvbNa_Z1xfHHm.webp) What’s inside ## Evidence for the decisions happening at the shelf The report tracks changing priorities, pricing sensitivity, brand preference and what shoppers actually do in store. - The top concerns driving UK grocery decisions in 2025 - What shoppers say compared with what they actually do in store - Why brand perception has not declined, and how brands can regain ground - What works in store, and how to optimise the final five seconds at the shelf ## Get the full report Share your details and we’ll email the report to you. JavaScript is required to request the report. Email and we’ll send it to you. Something went wrong. Please try again or email . First name Last name Company name Job title Work email Send me the report We’ll use your details to send the report and handle your request. Read our [Privacy Policy](/privacy). ## Check your inbox Your report is on its way. It may take a few minutes to arrive.