In retail, shelf space is make-or-break.
Most decisions about what goes where are still driven by gut feel, outdated data, or static planograms.
Retailers struggle to see what’s really happening in-store.
Brands fight for space with no easy way to prove what works.
In the end, shoppers end up with shelves that don’t reflect how they actually buy.
We built Vazen to fix that, not with more slides or spreadsheets, but with tools that make the invisible visible.
“Retail decisions still get made a long way from the shelf. Our job is simple: bring them back to where shoppers actually decide.”
About us
We started by solving the testing problem. With Vazen Testing, brands can simulate real shelves with thousands of real shoppers, and prove what drives sales and category growth, before anything hits stores.
Then we tackled the execution gap. Coplan turns static retailer data into a live product, giving both retailers and brands the visibility they need to align, act, and deliver at-shelf.
Our story
Instant access to store-level planograms. No more chasing PDFs or screenshots.
It unlocks new value from existing data, helping monetise planogram access, improve compliance, and streamline supplier collaboration.