For Retailers
A modern platform for category data sharing.
The retail data AI platform enabling modern category data sharing. Share shelf and sales data with your supplier partners on your terms, with the commercial models to back it. Built with Co-op. Trusted by Tesco.
Trusted by
Three things modern retailers do on Vazen.
Modern infrastructure
Cloud-native. API-first. AI-ready. The planogram and category management software the industry has been waiting for, built to plug into the data stack your team already runs.
Supplier data sharing that works
Share the data your suppliers need to grow your category, securely and on your terms. Granular access controls. Audit trails. The end of spreadsheets bouncing around inboxes.
Revenue from your data
Data monetisation built into the platform, not bolted onto it. Suppliers pay for the access that helps them invest in your category. You share in the upside. Skin in the game on both sides. We win when your category grows.
We work the way modern retailers want to work.
Cloud-native, API-first, integration-ready
Your data stays on your terms. Vazen connects to the cloud and BI tools your team already runs.
Commercial models that match the relationship
Data revenue share, supplier-paid access, joint propositions. We design the model around what works for your category, not the other way around.
Proof you can talk to
Co-op partnered with Vazen to rebuild the way they share shelf data with brand teams. Tesco data powers Coplan for thousands of category managers across the supplier ecosystem. Leanne Ainger from Co-op walked through the model at our Manchester event in April 2026.
Why retailers choose Vazen.
Built for retailers, not retrofitted
The architecture was designed for the way retailers share data with suppliers. The model wasn’t adapted from a tool that started somewhere else.
You stay in control
Granular permissions, audit logs, full transparency on who sees what, when, and for how long. Your data, your rules, our infrastructure.
You grow your category
The commercial model is built around shared growth. We win when your category grows. That changes how the technology gets built, and how the team behaves around it.
Operational cost down, not up
Modern category management software run as a service, not deployed and maintained in-house. Procurement, security, and data teams don’t have to fight to fit Vazen into their environment.
Proof
The Co-op build is the proof.
Co-op partnered with Vazen to rebuild category collaboration with their supplier partners. Ask us to walk you through how the model works.
FAQ
Questions retailers ask before they partner.
How is the commercial model structured for retailers?
Different from the CPG side. Partnership-led, often involving data revenue share, joint propositions, or supplier-paid access. The right model depends on your data, your category, and what you’re trying to unlock. We’ll talk it through.
How do you handle data security and supplier access?
Granular permissions and audit controls built into the platform. Your data stays under your governance. Suppliers see what you’ve authorised, when you’ve authorised it, for the duration you’ve authorised it.
Which retailers currently work with Vazen?
Co-op and Tesco in the UK, with active conversations in the US and continental Europe.
How is this different from a retail media network?
Retail media networks monetise advertising. Vazen monetises data and category collaboration. The two are complementary, and many retailers run both.
What does the technical integration look like?
API-first. We connect to your existing data infrastructure rather than asking you to migrate.
Start the partnership conversation.
Tell us where you want category collaboration to go. We’ll tell you how Vazen gets you there.
Talk to partnerships