The foundation the retail industry has never had.
Vazen turns shelf, sales and shopper data into the evidence brands and retailers build on. Organised enough that AI works on top of it. Backed by the service that turns insight into action at fixture.
Trusted by the world’s greatest companies
Red Bull“100% visibility of Co-op planograms, which we have never had understanding of before.”
Nestlé Purina“That evidence gave us confidence in the shelf strategy ahead of launch.”
Co-op“It completely changes the conversation.”
Müller“It helped move our conversation from a negotiation into something truly collaborative.”
“Vazen has been a game changer for our category presentations.”
Red Bull“Being able to filter to each individual store adds so much value both to category and sales.”
Tesco“We have landed a really great planogram range and experience for the customers.”
Heineken“Thanks to Coplan, we successfully delivered a detailed response to Tesco’s Fit for Growth brief.”
What you can do on Vazen.
Coplan
See what’s on every shelf.
Continuous shelf and planogram data across Tesco and Co-op. Whatever your team needs to know about the shelf, the answer sits in Coplan.
Studio
Design plans that work at shelf.
Modern planogram software built on live shelf and sales data.
Testing
Validate before you commit.
Virtual shopper testing that returns statistically robust evidence in days, whether you’re testing a new product, a pack, a range or a promotion.
Ask Vazen
Answers in seconds.
Conversational analytics across your shelf, sales and shopper data. The analyst on your desk that never sleeps.
How the pieces fit.
Coplan sees what’s on shelf, Studio designs the change, Testing validates it with shoppers, and Ask Vazen sits across all three to answer any question in seconds. One data foundation underneath means the products speak to each other.
The data foundation underneath.
Underneath the four products sits the Vazen Platform. It ingests retailer feeds, brand data and open-source signals, normalises them, governs access with a full audit trail, and makes the whole lot queryable through the products or through APIs.
- Ingest
- Retailer feeds, brand systems, open-source signals
- Govern
- Granular access controls, audit logs, full lineage
- Connect
- One schema across shelf, sales and shopper
- Model
- Structured for humans and AI
- Secure
- Enterprise-grade security and compliance
- Access
- Through the app, through APIs, through your BI stack
FAQ
Questions about the platform.
Can we start with one product?
Yes. Most teams start with Coplan or Testing and add the others as they go.
Which retailers does Vazen cover?
Coplan covers Tesco and Co-op today, with more retailers added through 2026 and into 2027. Testing and Ask Vazen work across any retailer and any market.
How does Vazen fit our existing data stack?
Through APIs. Vazen connects to the cloud platforms and BI tools your team already uses. No migration required.