For Category & Insights Teams
Run your category team as a growth function.
At shelf. In retailer meetings. Across range reviews. Vazen gives category and insights teams the evidence to defend every recommendation, the speed to make decisions before the moment passes, and the tools to walk into retailer meetings with the answer already in hand.
Trusted by
Three things you can do on Vazen that you can’t do anywhere else.
Better launches
Test new products, packs, formats and ranges virtually before you commit budget. Find out which concept wins in the aisle before it gets there. Faster than an in-store trial. Cheaper than getting it wrong.
Sharper retailer meetings
Walk in with shelf and sales data the buyer can’t argue with. Coplan tracks your share of space across the Tesco and Co-op estate, so you know exactly where the conversation needs to go before you sit down.
A team that backs itself
Equip your category managers with the tools to defend every recommendation. Ask Vazen moves your team from “we think” to “we know” in seconds, not the three days it takes to get an answer back from the insights team.
Why the category teams at Reckitt, Nestlé and Mars work this way.
You can finally see what’s on shelf
Out-of-stocks, share of space, distribution gaps, compliance. The view you’ve never had at scale, updated continuously across Tesco and Co-op.
You can validate before you commit
Virtual shopper testing in days, not the months an in-store trial takes.
Your insights team gets ten times the leverage
One Ask Vazen prompt replaces a three-day SQL ticket. Your analysts stop running queries and start generating insight.
You get backed, not just billed
We embed alongside your team. The mission isn’t complete when the answer arrives. It’s complete when the shelf moves.
Proof
Trusted by the category teams who can’t afford to be wrong.
- Weetabix walked into the retailer with evidence the buyer couldn’t argue with. The protein bay launched, and outperformed.
- Nestlé validated their RTD iced coffee range on Vazen before the in-store trial. The launch hit its targets.
- Reckitt: a day-one client, still one of the biggest.
FAQ
Questions category teams ask before they buy.
Who at a CPG brand uses Vazen?
Heads of Category, Heads of Insights, Heads of Shopper and Shopper Marketing, and the category and insights managers reporting into them. The teams owning a category P&L line and accountable for the growth on it.
How is Vazen different from a research agency?
Research agencies deliver reports. Vazen delivers a platform your team keeps using. The methodology lives in the software, so every range review, every NPD launch, every retailer meeting has the same evidence base behind it.
How long does it take to get up and running?
Most category teams are running Coplan in minutes and receiving results from Testing in under two weeks. Ask Vazen is faster because it sits on data you already have.
Which retailers does Vazen cover?
Coplan currently covers Tesco and Co-op in detail, with new retailers added through 2026 and into 2027. Testing and Ask Vazen work across any retailer, category, and market.
What do you mean by virtual shopper testing?
Statistically robust shopper testing run in a virtual environment, faster and cheaper than an in-store trial.
Walk us through your category. We’ll walk you through Vazen.
Thirty minutes. Your retailers. Your range. Your real questions.
Book a walkthrough