Testing
Validate with real shoppers before you commit.
Virtual shopper testing for new products, packs, ranges and promotions, helping brands build the Fixture of the Future and validate Category Visions. Statistically robust evidence in days, not the months an in-store trial takes.
Trusted by insights teams at the world’s greatest companies
Nestlé Purina“That evidence gave us confidence in the shelf strategy ahead of launch.”
“Vazen has been a game changer for our category presentations.”
Shopper evidence, fast.
The traditional shopper research cycle was built for a different pace. Focus groups, concept testing, an in-store trial that arrives months after the decision has been made. Testing changes the order. We build a virtual category and fixture, expose statistically representative shopper panels to your variants, and return results in days. You test before you launch.
What Testing does.
Test in days, not months.
Shopper evidence arrives while the decision is still live, not after. No more waiting for the in-store trial to confirm what you already suspect.
Test what you couldn’t test in store.
New formats, radical range changes, new brands. Test what your retailer would never let you trial physically, and walk in with the evidence to justify asking.
Walk in with evidence, not a promise.
The buyer asks whether the launch will sell. You answer with shopper data, not intuition. The meeting moves from debate to decision.
What’s in Testing.
- Statistical panels
- Representative shopper samples per market
- Virtual fixtures
- Fixture-level environments, not abstract concepts
- Parallel variants
- Test unlimited numbers of packs or range options in the same window
- Coplan integration
- Test against real shelf reality
- Retailer-ready outputs
- The format your buyer can use, not a research deck
- Multi-market
- Any market, any category, any shopper
What Testing changes.
A new product launch
+2% category growth from the right shelf placement.
A new product needed the right position on shelf to earn its space. Testing modelled the options, the winning variant went to store, and the category grew behind the launch.
A pack size test
4% pack reduction, brand share protected.
Testing modelled a 4% pack reduction across multiple variants. The winning route unlocked cost without eroding brand share, and went into production.
FAQ
Questions teams ask about Testing.
How is virtual shopper testing different from a focus group?
A focus group surfaces opinions from a small group in an abstract setting. Testing measures actual behaviour from a statistically representative panel in a setting that approximates the aisle.
How statistically robust are the results?
Each test is sized to the question. Panels are recruited to match the category and market. We design to a confidence level your insights team can defend in front of the buyer.
How long does a typical test take?
Days, depending on complexity.
What can we test?
New products, packs, formats, ranges, planograms, promotions, brand launches. Anything where shopper behaviour at the fixture is the answer you need.