A consumer goods brand · Consumer goods
4% pack size reduction opportunity before impacting brand share
How far can you shrink before shoppers walk?
30 December 2025
Objective
The brand wanted to know:
- Can we reduce pack size without hurting brand share?
- What is the optimal reduction to improve margin without losing shoppers?
What We Tested
- Six different pack size variations
- Over 3,000 shoppers across formats
Results
A 4% pack size reduction was identified as the threshold before brand share is impacted, unlocking margin gain with minimal shopper risk.