Results
The evidence in practice: how teams use Vazen to win the retailer conversation and move the shelf.
Princes
How Princes Drove +12% Category Growth by Rebuilding the Ambient Tomato Fixture
Type-led out. Brand-led in. Cross-shop up.
28 May 2026
A national beer brand
How We Helped a Beer Brand Fix Availability in 30% of Stores by Spotting One Shelf Error
One SKU. Wrong shelf. Sales recovered.
28 May 2026
A confectionery supplier
How We Helped a Confectionery Supplier Drive +15% Value Growth in Chocolate Pouches
Smarter range. Smarter layout. +15% in 12 weeks.
28 May 2026
A grocery retailer
Simplifying assortment increased shopper spend and sped up the shopping trip
Why simplifying the shelf drove growth during disruption.
30 December 2025
A grocery retailer
How We Drove +7% Spend by Reducing SKU Count in Chilled Beverages
Fewer SKUs. Faster shops. Higher spend.
30 December 2025
A baby food brand
How We Helped Grow the Baby Food Category by +7% with Better Signage
Why clarity outperforms creativity in baby food aisles.
30 December 2025
A consumer goods brand
4% pack size reduction opportunity before impacting brand share
How far can you shrink before shoppers walk?
30 December 2025
An international consumer goods brand
How We Helped a New Product Innovation Drive +2% Category Growth by Securing the Right Shelf Placement
The right shelf position turned an innovation into growth.
30 December 2025
A consumer goods brand
Reducing price by >5% for a brand only brought in a +2% increase in shoppers
30 December 2025
Red Bull & Heineken
How Red Bull and Heineken Are Using Planogram Data to Win at the Shelf
Why leading brands are using planogram data to win shelf space and trust.
29 September 2025
Tesco
Inside Tesco’s Approach to Planogram Data - and What It Means for CPGs
Category management is at a crossroads - so what happens now?
10 July 2025