Coplan
See your product on every shelf.
Coplan tracks shelf and planogram data continuously across the retailer estate. Know where your product is, where it isn’t, and where the gaps sit.
Trusted by category teams at the world’s greatest companies
Red Bull“100% visibility of Co-op planograms, which we have never had understanding of before.”
Co-op“It completely changes the conversation.”
“Vazen has been a game changer for our category presentations.”
Red Bull“Being able to filter to each individual store adds so much value both to category and sales.”
Tesco“We have landed a really great planogram range and experience for the customers.”
Heineken“Thanks to Coplan, we successfully delivered a detailed response to Tesco’s Fit for Growth brief.”
Live with Tesco and Co-op
The secret to category growth.
Shelf data lives in quarterly audits, retailer extracts and field force photos, always slightly out of date. Coplan gives you the data and analytics you need to get closer to the retailer and influence change in-store.
What Coplan does.
See what’s happening on every shelf.
Share of space, distribution, compliance and competitor positioning, updated continuously across Tesco and Co-op.
Walk into retailer meetings on shared data.
The buyer already has the shelf data. Coplan gives you the same view, so conversations start at the answer rather than the question.
Catch distribution gaps before they cost you.
Missing listings and compliance drops show up in Coplan as they happen, so your team fixes them before they show up in sales.
What’s in Coplan.
- Continuous data feeds
- Tesco and Co-op, updated continuously
- Share of space tracking
- Down to the fixture, up to the estate
- Distribution monitoring
- Listed-SKU compliance at every store
- Out-of-stock detection
- Catch gaps as they happen
- Competitor tracking
- See moves at the fixture in near real time
- API access
- For your data team’s workflows
What Coplan changes.
Red Bull
+7% in-store compliance, +5% category sales.
Red Bull’s field team was losing hours hunting store managers and shelf-checking blind. Once Coplan gave them planogram visibility and store-level target lists, reps walked in knowing exactly what to fix.
A national beer brand
Availability restored across 30% of stores.
One SKU on the wrong shelf, replicated across nearly a third of the estate. Once Coplan surfaced the pattern, the fix took days.
Coplan by retailer.
Live across the Tesco and Co-op estates today, with more retailers added through 2026 and into 2027.
Coplan for Tesco
Continuously updated shelf and planogram data from across the Tesco estate, built for the category teams who supply them.
Explore Coplan for TescoCoplan for Co-op
Continuously updated shelf and planogram data across the Co-op estate, built with Co-op for the suppliers who grow categories with them.
Explore Coplan for Co-opFAQ
Questions teams ask about Coplan.
Which retailers does Coplan cover?
Tesco and Co-op today, with more retailers added through 2026 and into 2027.
How often is the data updated?
Continuously, with the exact cadence depending on the retailer and the data feed.
How is Coplan different from a traditional shelf audit?
Shelf audits give you a snapshot a few times a year, gathered by people walking stores. Coplan gives you a continuous view drawn directly from retailer data.
Can I get the data through an API?
Yes. Coplan exposes shelf and planogram data through APIs your data team can query directly.