Coplan
Coplan for Co-op.
Continuously updated shelf and planogram data across the Co-op estate, built with Co-op for the suppliers who grow categories with them.
Trusted by Co-op suppliers at the world’s greatest companies
Co-op“It completely changes the conversation.”
“Vazen has been a game changer for our category presentations.”
Heineken“Thanks to Coplan, we successfully delivered a detailed response to Tesco’s Fit for Growth brief.”
Built with Co-op.
Coplan for Co-op exists because Co-op partnered with Vazen to rebuild the way they share shelf data with their supplier partners. The product is the result of that partnership. Co-op suppliers using Coplan are working from the same data Co-op’s own category team works from.
What’s covered.
- Share of space across the Co-op estate
- Distribution and compliance against listed SKUs
- Competitor positioning at the fixture
- Out-of-stocks and gaps by store format
- Planogram changes as they happen
Why Co-op suppliers use Coplan.
Walk into Co-op meetings on shared data
Co-op category managers work from Coplan. Coplan for Co-op gives you the same view. Conversations move from “whose data is right” to “what do we do about it.”
See store-format differences as they actually are
Co-op’s estate spans store formats with very different category dynamics. Coplan surfaces the format-level reality that a single-line distribution report obscures.
Catch issues without sending people to stores
The Co-op estate is too distributed to audit by field force at speed. Coplan tells you where compliance has slipped, where listings are missing, and where the gaps are.
FAQ
Questions Co-op suppliers ask first.
How is the partnership with Co-op structured?
Co-op partnered with Vazen to build the platform that powers Coplan for Co-op. The detail sits inside our commercial arrangement.
How often is Co-op data updated?
Continuously, with updates landing as Co-op’s planogram and sales feeds refresh.
Can we get Co-op data through an API?
Yes. Coplan for Co-op data is available through the same APIs as the rest of the Coplan dataset.