Ask Vazen
Superpowers for your category teams.
Ask Vazen turns natural language into instant answers across your shelf, sales and shopper data. Every answer links back to the source.
Trusted by data teams at the world’s greatest companies
Co-op“It completely changes the conversation.”
“Vazen has been a game changer for our category presentations.”
Heineken“Thanks to Coplan, we successfully delivered a detailed response to Tesco’s Fit for Growth brief.”
The queue between the category manager and the answer, closed.
The category manager needs an answer. The analyst has the data. Between them sits a queue of SQL tickets and a week long turnaround. Ask Vazen jumps the queue. Ask in plain English, get the answer from your live retail data, and see the underlying records linked back for the insights team to audit.
What Ask Vazen does.
Instant answers.
Ask in plain English. Ask Vazen queries your live retail data and returns the answer in seconds.
Free your insights team for real analysis.
Every query the analyst doesn’t have to write is time they get back for the questions that actually need a human.
Prep for retailer meetings in < 1 hour.
Every question you would normally queue up for an analyst gets answered directly. Meeting prep collapses from a week to an afternoon.
The kind of questions category managers ask.
The sort of question you’d type into Ask Vazen before a retailer meeting.
- “How has my share of space in Tesco shifted this quarter, by store cluster?”
- “Where are my biggest distribution gaps in Co-op, and which competitors are filling them?”
- “Which of my SKUs are underperforming relative to the shelf they’re getting?”
- “What should I lead with in tomorrow’s Walmart meeting?”
What’s in Ask Vazen.
- Natural language
- Ask in plain English, no SQL, no formulas
- Traceable answers
- Every response links back to the underlying data
- Cross-dataset queries
- Shelf, sales and shopper in one question
- Answer templates
- For common category and retailer questions
- Audit log
- Full record of every question and answer
- API access
- For programmatic use across your stack
FAQ
Questions teams ask about Ask Vazen.
How is Ask Vazen different from ChatGPT?
ChatGPT runs on whatever it can find. Ask Vazen runs on your structured retail data on the Vazen AI Platform, with lineage back to the source.
Can I trace where an answer comes from?
Yes. Every answer links back to the underlying data, so your insights team can audit exactly which records produced the result.
How does Ask Vazen handle data security?
Granular access controls, audit logs and data segregation by organisation. Every query is logged.
How does it work with the rest of Vazen?
Ask Vazen queries data from Coplan, Testing, Studio and any other feeds on the Vazen AI Platform. One dataset, one interface.