Coplan
Coplan for Tesco.
Continuously updated shelf and planogram data from across the Tesco estate, built for the category teams who supply them. The same view, in the same format, on the same cadence as the buyer.
Trusted by Tesco suppliers at the world’s greatest companies
Red Bull“100% visibility of Co-op planograms, which we have never had understanding of before.”
“Vazen has been a game changer for our category presentations.”
Red Bull“Being able to filter to each individual store adds so much value both to category and sales.”
Tesco“We have landed a really great planogram range and experience for the customers.”
Heineken“Thanks to Coplan, we successfully delivered a detailed response to Tesco’s Fit for Growth brief.”
What’s covered.
- Share of space across the Tesco estate
- Distribution and compliance against listed SKUs
- Competitor positioning at the fixture
- Out-of-stocks and gaps by store cluster
- Planogram changes as they happen
Why Tesco suppliers use Coplan.
Walk into Tesco meetings on shared data
The buyer has the data. Until now, you didn’t. Coplan gives Tesco suppliers the same view, in the same format, on the same cadence. Conversations start at parity.
See what’s actually in store
Listings get authorised. Planograms get distributed. Reality at the fixture is something else. Coplan tells you which of your SKUs are present, which aren’t, and where the gap sits.
Catch issues without sending a field force
Continuous monitoring means you don’t need a national audit to find out where compliance has slipped. The data tells you. You fix it.
FAQ
Questions Tesco suppliers ask first.
What Tesco data does Coplan cover?
Shelf and planogram data across the Tesco estate, including share of space, listed-SKU compliance, distribution gaps, competitor positioning, and out-of-stock patterns by store cluster.
How often is Tesco data updated?
Every week, each Friday.
How is the data sourced?
Through our formal data partnership with Tesco.
Which Tesco formats are covered?
Every Tesco store, every plan, every product.
Can we get Tesco data through an API?
No. Our data partnership with Tesco doesn’t permit sharing Tesco data over the API. It’s available through the Coplan product itself.