2025 UK Shopper Trends Report
Inside the mind of today’s value-conscious shopper
See how UK shoppers are navigating price pressure, where brands and own label are really competing, and what still changes a decision at the shelf.
Get the report
What’s inside
Evidence for the decisions happening at the shelf
The report tracks changing priorities, pricing sensitivity, brand preference and what shoppers actually do in store.
- The top concerns driving UK grocery decisions in 2025
- What shoppers say compared with what they actually do in store
- Why brand perception has not declined, and how brands can regain ground
- What works in store, and how to optimise the final five seconds at the shelf
Get the full report
Share your details and we’ll email the report to you.
Check your inbox
Your report is on its way. It may take a few minutes to arrive.